http://www.nytimes.com/2012/02/27/technology/for-facebook-risk-and-riches-in-user-data.html?pagewanted=2&ref=technology
Having over 845 million users, there is talk of turning Facebook into a profitable source. Being the worlds largest social network, consumers and regulators argue how Facebook manages users data. The White House and regulators in Europe believe that users should have complete control over how their personal data used. With all the data provided by the users of Facebook, it is currently starting to be used as the latest advertising platform. Rebecca Lieb, an analyst who studies online advertising for the Altimeter Group, a research firm described Facebook as “one of the biggest platforms in the history of advertising.” In 2011 year alone, Facebook had a $3.7 billion in revenue, an 88% increase from the previous year.
The exigence of this piece is to explain how the Facebook started as a site for college students that soon escalated to a wold wide phenomenon. With so many users posting their lives on a site is starting to arouse controversial topics related to security and profit. The purpose of this piece is to explain personal issues related to Facebook security and ways to make Facebook a money making source.
This topic mainly concerns the users of Facebook. They are the ones who post their personal information and monitor what information is shared to the public. However, young kids are starting to join Facebook and therefore this concerns parents, for they should closely monitor the information their children post on this site.
The piece uses the appeal logos. It includes a multitude of facts and statistics that relate to the topic well. The count of how many people who use Facebook is shocking. This piece was taken from the New York Times. The NYT is a credible news source that daily provides the world with its current happenings. The author of this piece successfully accomplished his piece.