Sunday, March 4, 2012

AOW 24 Coca-Cola Ad

This ad is by Coca-Cola which is can be classified as one of the most popular soft drink companies in the US. The ad contains a green scenery symbolizing a greener future. By drinking bottles of Coke, not only does the consumer enjoy the beverage, they too can give back to their environment by recycling their empty bottles. If the millions of people who drink Coca-Cola recycle their bottle properly, together they can help make a change. The purpose of this piece to spread more awareness about the environment and ways people can help protect it. The exigence of this piece is global warming on the rise and humans must play their role by protecting the environment in every way possible. 
The two most prominent colors are green to symbolize recycling as well as the environment and Coca-Cola’s trademark colors red and white. The ad uses the appeal logos as seen by the caption below the words recycle as well as the awareness of the severity of environmental protection. The ad uses a good range of placement. There are recycle symbols in the shape of a coke bottle to help make the ad more effective and creative. 
This ad reflects the views of everyone. Recycling plastic bottles is something so small and basic that a child could help protect the environment. This ad was distributed by Coca-Cola. Coca-Cola is a credible and well known company that can effectively inform its consumers about this simple yet essential task. The creators of this ad successfully accomplished their purpose. 

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