This ad is advertising for Burger King fast food restaurant. What makes this ad comical is Ronald McDonald, leading icon of their business rival McDonalds, is seen dressed in disguise ordering food. This ad claims that the food at Burger King is better then that at McDonalds. The exigence of this piece is the strong rivalry amongst the two most common fast-food restaurants. The purpose of this piece is to make people want to choose Burger-King over McDonalds.
A rhetorical element found in this ad is the appeal to pathos. There is an overall comical message that viewers sense. By appealing to the consumers emotion, consumers would consider Burger King as their first go to place for fast-food.
This ad reflects the views of everyone of all ages. Kids especially recognize Ronald through his blood red hair and baggy yellow overalls with his peppermint stripped socks. They seeing Ronald next to the Burger King logo would entice them to want Burger King.
The creators of this piece successfully accomplished their purpose. By adding a humorous tone to the ad, it will catch the minds of viewers and prompt them to consumBurger King over the other leading fast-food businesses.
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